A responsive website is a key component of an SEO strategy for local business. Local search results will rank your business higher if you create content that appeals directly to customers. This is especially important considering that more than half online traffic comes through mobile devices. Google's mobile optimization is making it even more important that your website be responsive. You must make your website mobile-friendly in order to stay competitive.
Google My Business
Google My Business is an excellent tool to help you with your SEO strategy if you own a local business. It allows you list services, permit customers to leave reviews and add attributes. These attributes are displayed in the Knowledge Graph when someone searches your business name on Google. Google accounts for 70% of all search results, so it is important that your listing is as relevant as possible to potential customers. Google's dominance in the market is something that no small business owner can afford to overlook.
Schema markingup
You can use schema markup to improve local SEO and increase search engine rankings. However, it will require some coding skills. Knowing the basics about Microdata (JSON-LD) and JSON is essential to start. These languages can be used to describe data. Once you've mastered these two, it's time to start implementing schema markup. You can choose a template you like and make it as descriptive as possible. To enrich your local profile with richness, you can also use many other elements.
Citations
Search engine rankings can be improved by including local business references. Google will associate trust with businesses that have citations from reliable sites. Search engine crawlers look at other factors when determining how trustworthy a website's domain rating. It doesn't matter which source the citations are from, it is important to ensure that they are well-structured. Here are some tips on citing your business:
Positive
Local business SEO can be improved by online reviews. Research in many industries has shown that 84% more people trust online reviews than personal recommendations. You can build trust with customers by adding customer reviews to your website. It also serves as third-party verification that your business is legitimate. Continue reading to find out more about customer reviews and how they can be generated. React promptly to reviews and do so courteously.
Responsive design
When it comes to marketing your business, you can't ignore the power of a responsive design. No matter what device they use to browse the internet, responsive design optimizes website content and presents it in the format they prefer. It is important to remember that 88% of internet users believe that websites should look the same on mobile devices as they do on desktops. A responsive design is a must for 57 percent, which means that they would not trust a website designed by a business.
Keyword research
Keyword research is the foundation of SEO for local business. Without it, you can't optimize your business or engage in ranking tactics. Keyword research helps you develop landing pages and understand your target audience better. It can help you to find similar markets, refocus and attract customers. Here are five ways to use keyword research to help local businesses.
FAQ
How often should I update my site?
Updating your site regularly can improve its rankings. However, it's not always necessary. You may not have to update your content if it's already good.
How much does SEO cost?
SEO costs vary based on your company's size, industry, and budget. While smaller companies might only need to spend a few hundred dollars a month, larger companies can expect to spend thousands a month. To estimate how much SEO will cost you, use our SEO calculator.
Do I hire an agency or do it myself?
An agency is a great way to get started. First, most agencies offer packages that include everything you will need to get started. A lot of agencies offer training so you are familiar with what to do when hiring them. They are capable of handling all tasks that will help you rank your website higher.
Statistics
- If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
External Links
How To
How to create a keyword strategic plan
Keyword research is an essential part of any SEO campaign. It helps you identify what people are looking for in search engines like Google or Bing. It also enables you to develop content around these keywords. This information will enable you to concentrate on creating content relevant to certain topics.
Keywords should be naturally placed within each page's content. These keywords should not be placed at the end or in unnatural places. Instead, use words that describe the topic in question and place them where they make sense. For example, if you're writing about dog grooming, write "dog grooming" instead of "dogs," "groom," or "grooming". This makes the content more easily readable and easy to understand for users.
It is better not to use keywords too much. If you do, you'll have to spend time developing quality content related to those keywords. It is possible to spend too much time creating low-quality content that doesn't attract enough visitors. You should keep backlinks to a minimum. Backlinks are still valuable and can be used in a proper manner. They help improve rankings by increasing the authority of your website.
It is especially beneficial to link to websites that are related. Linking to other product reviews on your blog will improve your chances of being found in search results.
This will result in more organic traffic coming from search terms related to your niche. You can maximize your potential by joining forums to promote you site. You will likely be mentioned in return by the members of these forums.